We are the strategic partner of the key players in the sports industry. We support them in the professionalization processes of sports organizations through innovation and technology, and we offer tailor-made solutions that enhance performance at every step.
We support you in every step of the strategic path, from diagnosis to execution, to transform sports into a more efficient, competitive, and thrilling industry.
If you have ever struggled to innovate and evolve your business, you are not alone. Many sports and brand leaders rely on generic strategies. The result: a common strategy with no differentiation, performance, or commercial or brand results for growth.
In business, in sports, and in life itself, there are two ways to live and play! Driven by fear or freedom. The fear of being average or the freedom to be bold and do something that has never been done before
The founding team of Virtus has decades of experience in the sports industry, leading innovative projects that have transformed competitions and strengthened sports entities.
At Virtus, we operate at a regional level, offering strategic solutions that drive the growth of brands and sports properties, adapting to the specific needs of each market.
Gustavo Silikovich is a leader in sports innovation and strategic growth. He is the CEO and Founder of Virtus Sports Group.
In the last decade, he has focused on driving the growth and innovation of international brands and sports properties, achieving outstanding results.
During his time at River Plate, he achieved a 150% growth in commercial revenues, launched the club’s first crowdfunding experience, and developed its first virtual reality experience.
He has served as an advisor to FIFA on the professional management of federations in North, Central, and South America.
He has served as an advisor to FIFA on the professional management of federations in North, Central, and South America.
Jaime Macías is a renowned sports analyst and strategist.
He has established himself as one of the most influential voices in sports analysis in Latin America and the United States. His career combines passion, knowledge, and a unique analytical style that has led him to strategic consulting in the sports world
As a Senior Consultant for Virtus Sports Group, he uses his extensive experience in the corporate world, the sports industry, and entertainment to identify opportunities for collaboration and strategic partnerships, ensuring competitive and sustainable positioning in the long term.
